Charlie Wilson-Vaughan

Charlie Wilson-Vaughan is the co-founder of EXALT, a company that produces nutritious protein shakes and juices with a focus on sustainability.1 Along with his brother Dan, Charlie created EXALT with the goal of offering tasty and healthy products while also being environmentally conscious.1 The company plants one tree per order and uses recycled materials for packaging.1

Charlie is known for his hands-on approach to customer service, often personally addressing customer issues and converting potentially unhappy customers into loyal ones.1 He emphasizes the importance of customer retention and loyalty, implementing a generous rewards program that contributes to EXALT's high retention rate of around 85%, significantly above the industry average of 20-30%.1

Under Charlie's leadership, EXALT has embraced innovative marketing strategies, including the use of Yotpo's platform for reviews, loyalty programs, and SMS marketing.1 He values expert advice in the D2C (Direct-to-Consumer) industry and is open to adopting new technologies to improve customer engagement and retention.1