Charlie (Kathryn) Shafton

Charlie (Kathryn) Shafton is a professional marketing executive with a strong background in high-performance team building, demand generation strategies, and closed loop marketing processes.

She has a primary focus on the software industry and boasts expertise in all aspects of the product lifecycle.

Throughout her career, Charlie has held positions of increasing responsibility at major software manufacturers, managing teams of up to 25 professionals.

Her skill set includes coordinating efforts with teams in direct response, advertising, public relations, industry events, and online marketing.

Charlie Shafton has a proven track record of realizing exceptional returns on marketing investments, influencing a significant portion of a company's sales, up to 30 percent.

She is knowledgeable in the latest technology supporting marketing, including social media and webcasts.