Charlie Greenwood

Charlie Greenwood is the founder of Sports Loft, the first tech hub in London specifically focused on the sports and media industry.12 He established Sports Loft in November 2019 with the aim of connecting the best sports and media tech companies with leading investors and senior industry executives.2

Greenwood has extensive experience in the sports and technology sectors. Prior to founding Sports Loft, he was the founder and CEO of Triple Scout Consulting from 2012 to 2019, providing consultancy to investors and sports industry organizations on sports tech and digital strategies.2 He also served as the Director of Digital at AEG Europe from 2013 to 2014, where he was responsible for the digital strategy across all venues and events.2

Earlier in his career, Greenwood held positions such as Head of Strategic Planning at Nike UK and Senior Global Business Development Manager at Reuters.2 He has worked in various global strategy, marketing, product management, and sales roles in London, New York, and San Francisco.2

Greenwood is known for finding and helping to build high-growth tech companies operating in the sports, entertainment, and media industries.1 He frequently participates in industry discussions and podcasts, sharing insights on topics such as AI in sports, fundraising for tech startups, and opportunities in women's sports.34