Charlie Eder

Charlie Eder is the Senior Director of Global Events and Experiential Marketing at Yahoo.13 He leads a mid-sized team responsible for producing B-to-B, B-to-C, and internal events on a global scale.1 Eder's career in events spans several years and includes experience with major brands and transitions:

Career Highlights

• Currently heads global events and experiential marketing at Yahoo1
• Previously worked on events for Oath and Verizon Media during company transitions12
• Started in politics and think tanks before moving into the event industry1
• Worked at an event agency managing multiple clients and large-scale events1
• Joined AOL as a client-side event professional, which led to his current role through various company acquisitions and rebrands1

Notable Achievements

• Led the global event program for the launch of Oath, which included activations at Cannes Lions International Festival of Creativity2
• Recently produced the Yahoo Fantasy Football Championship, a consumer-focused event at MGM National Harbor in Maryland1
• Involved in rebranding events as Yahoo became an independent company1
• Implemented innovative approaches in B-to-B presentations, including street parties and immersive storytelling1
• Utilized new technologies like XR and AR for virtual event storytelling1

Approach to Event Management

• Emphasizes the importance of understanding the audience for each event1
• Advocates for taking risks and trying new approaches, especially in B-to-B settings1
• Focuses on creating playful, fun, and sometimes unconventional experiences that align with Yahoo's brand identity1
• Values personal networking and keeps in touch with industry professionals for inspiration and insights1
• Stays updated on industry trends through publications and awards programs1

Charlie Eder's expertise in event management, combined with his experience navigating corporate transitions, positions him as a key figure in Yahoo's marketing and brand experience efforts.