Charlie Casey

Charlie Casey is the CEO and co-founder of LoyaltyLion, a data-driven loyalty and engagement platform designed to help fast-growing eCommerce merchants enhance customer retention and engagement. He has been in this role since March 2013, leading the company as it develops innovative solutions to foster meaningful customer relationships, which are essential for loyalty in a competitive market.124

Professional Background

LoyaltyLion: was established in 2012, with Casey recognizing the increasing importance of customer retention as eCommerce competition intensified, particularly against giants like Amazon. The platform aims to create long-lasting relationships between brands and their customers through excellent shopping experiences and emotional connections.25

Before founding LoyaltyLion, Casey held several significant positions:

• Senior Consultant at Deloitte Consulting (2007-2012): He worked as a business analyst on various public sector projects, leading teams and managing client relationships.
• Economic Advisor at the Foreign and Commonwealth Office (2004-2005): He provided research and statistical assistance that influenced UK foreign policy regarding Avian Influenza.
• Startupbootcamp Participant (2012): He was part of a select team chosen to participate in this startup accelerator program in Berlin.16

Education

Charlie Casey holds a BSc (Hons) in Economics and International Development from the University of Bath (2002-2006). He has also completed several professional certifications, including PRINCE2 and MSP in project management.1

Vision for LoyaltyLion

Under Casey's leadership, LoyaltyLion has grown significantly, now serving over 10,000 eCommerce stores globally. The platform focuses on building customer loyalty through tailored experiences that enhance customer lifetime value. Casey's vision emphasizes the need for businesses to adapt their loyalty strategies to meet changing consumer expectations in an increasingly digital marketplace.235