Charles Smith

Charles Smith is a meticulous and diligent Business Application Analyst, Product Owner, and Digital Advertising Manager with a strong background in the digital advertising space.

He specializes in campaign management, back-end ad server, and application support, demonstrating a proven track record of successfully implementing and supporting innovative enterprise applications.

As a certified Scrum Master, Charles leverages professional facilitation, coaching, conflict management, and mediation skills to nurture high-performance teams focused on continuous improvement.

His skills and expertise include project management, Agile methodology, change advisory board, Salesforce administration, workflow system support optimization, multiple ad serving platforms, data analysis, customer service, user stories, deadline management, digital strategy, creative problem-solving, documentation, teamwork, application administration, critical thinking, time management, order management system (OMS), CRM administration, strategic consulting, IT strategy, SLDC process, Scrum, budgeting, forecasting, business flows, and troubleshooting.

In terms of technical skills, Charles is proficient in various software such as DFP, Yahoo APT!, Helios, Ad Marvel, Media Math, Ad Software and Order Hub, Sizmek, DFA, Moat, Mixpo, OAS, AdBook & Salesforce, Appian, Salesforce Classic & Lightning Experience, DocuSign, and CRM.

He holds certifications from New Horizons Computer Learning Center, including Scrum Master, Scrum Product Owner, SCRUMstudy Agile Master, and anticipates certifications in Project Manager Professional (PMP) and ITIL Foundation 4 in 2020.

Charles pursued his studies at Trailhead by Salesforce and has worked in various capacities at organizations like Placements.io, Triad, Gannett, The Resort at Marina Village, and ABT-SRBI INC.