Charles Sardou

Charles Sardou is a seasoned marketing and product leader known for his ability to drive innovation and lead teams to implement disruptive strategies for global brands and startups.

With a background that includes roles at Disney, Kaiser Permanente, Red Cross, iCrossing, and yMarketing, Charles has experience in diverse areas such as demand generation, digital marketing, eCommerce, and new product development.

During his tenure at Kaiser Permanente, Charles played a key role in developing and managing the content marketing practice, positioning the organization for future growth.

He also led the digital transformation efforts at Red Cross of LA, resulting in significant donations for disaster relief.

His agency experience includes driving substantial revenue as the agency lead for search at iCrossing, handling Fortune 500 clients.

Charles started his career in the luxury furnishings industry, working with brands like IKEA and Pottery Barn, where he contributed to creating top-selling products.

His educational background encompasses a BA in Quantitative Economics from the University of California, Berkeley, and an MBA in Marketing from Wake Forest University.

Charles boasts expertise in digital marketing, marketing automation, data analytics, demand generation, eCommerce, product management, team leadership, consumer-focused design, business development, and project innovation.

Currently associated with PS AI Labs as a Data Strategist, Charles has previously held roles at organizations like Customer-Optimized, Change Healthcare, and Disney Interactive.

His professional journey includes positions such as Chief Marketing & Communications Officer at The American Red Cross, Digital Marketer at Disney Interactive, and Director of Advertising at iCrossing.

Charles Sardou's diverse experiences provide him with a unique perspective to deliver value to millions of consumers through his strategic marketing and product expertise.