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Charles Roth
VP, Digital Strategy
Professional Background
Charles Roth is an accomplished Digital Strategy Director with extensive experience in the marketing and advertising industry. Having built a distinguished career over several years, he specializes in creating compelling inbound marketing strategies and effective demand generation for both B2B and B2C brands. Charles has proven to be an invaluable asset in the fast-paced digital landscape, applying a unique blend of creativity and analytical skills that drive engagement and deliver measurable results.
In his current role as Vice President of Digital Strategy at Snyder Group, Inc., Charles leads dynamic teams focused on crafting and implementing innovative digital marketing campaigns that enhance brand visibility and customer acquisition. His responsibilities include overseeing the development of digital marketing and sales strategies that align with the company’s goals, ensuring the seamless integration of programmatic media, and optimizing digital content to maximize ROI. With his expertise in SEO and social media marketing, Charles continually stays ahead of industry trends to offer cutting-edge services that convert and retain customers.
Previous Roles
Before joining Snyder Group, Inc., Charles demonstrated his creative and strategic prowess in various leadership positions. As Director of Creative Services at Infoslate, Inc., he managed a talented group of professionals to produce creative content that resonated with target audiences. His innovative approach combined with a keen understanding of consumer behavior further enhanced the company’s brand equity.
Prior to that, Charles served as the Creative Director at MSCO, where he spearheaded numerous successful marketing initiatives that built engagement and loyalty among diverse consumer segments. His foundational skills in graphic design were first honed at Sanna Design Group and Select Group, where he crafted visually striking designs that captured the essence of individual brand identities.
Education and Achievements
Charles holds a Bachelor of Fine Arts (BFA) in Digital Arts from Long Island University, C.W. Post Campus, where he mastered the blend of technology and creativity. His education laid the groundwork for his in-depth understanding of digital media and design, critical factors that contribute to his success in the marketing field. Charles graduated from Oyster Bay High School with a strong educational foundation, which set him on the path toward his eventual specialization in digital strategy.
Throughout his career, Charles has not only excelled in various professional settings but has also been dedicated to continuous education and improvement within his field. Keeping updated with the latest digital trends and technologies has allowed him to deliver outstanding results consistently. His passion for learning is reflected in the innovative strategies he employs, further solidifying his reputation as a thought leader in digital marketing.
Achievements
Charles Roth's career is marked by significant achievements that have not only contributed to his professional development but have also positively impacted the organizations he has worked with. His proven skills in digital marketing and sales strategy have resulted in consistent revenue growth and successful campaign launches.
Some of the key achievements in Charles's career include:
- Successfully leading a team of digital marketers and creatives at Snyder Group, overseeing multiple projects that resulted in improved market share.
- Implementing innovative marketing automation systems that streamlined operations and enhanced the effectiveness of marketing campaigns.
- Spearheading the creation of a comprehensive SEO strategy that significantly boosted the online visibility of various brands, resulting in increased lead generation and sales.
- Creating successful social media marketing campaigns that engaged audiences and fostered community-building for B2B and B2C clients.
- Developing user-centric UX/UI designs that not only enhance customer experience but also convert visitors into loyal customers.
tags:[
Digital Marketing
Inbound Marketing
B2B Marketing
B2C Marketing
SEO
Programmatic Media
Social Media Marketing
Marketing Automation
UX/UI Design
Project Management
Creative Director
Highlights
Location
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