Charles Freedman

Charles Freedman is the CEO of ServCraft, a company that provides job management software for trade businesses in South Africa.12 He joined ServCraft as CEO in October 2021.2 Freedman is focused on growing Africa's trade businesses through technology.4 He has expertise in job management software for industries such as HVAC, plumbing, and pool maintenance.135 Freedman regularly presents on technology's role in revolutionizing operations within these industries, emphasizing features like digital job cards, automated scheduling, and real-time data capture.1 He is also involved in developing educational programs for trade professionals, such as the ServCraft Mastery program, which covers topics like personal mastery, sales, operations, finance, and customer experience.1