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Charles Flateman
Executive Vice President, Business Development at The Shubert Organization
Professional Background
Charles Flateman is a highly accomplished Executive Vice President at the Shubert Organization, where he plays a pivotal role in overseeing a multitude of vital functions within the company. His extensive experience encompasses sales, marketing, partnership development, distribution, communications, and event management. As a key figure within the entertainment industry, Mr. Flateman is also recognized as the CEO of Audience Rewards, which stands as The Official Loyalty Program of Broadway and the Arts. Moreover, he has an influential presence in the travel sector as a board member of Entertainment Benefits Group, a rapidly growing e-commerce platform specializing in travel, consumer goods, and entertainment.
In addition, Mr. Flateman is the Chairman of the Board of NYC & Company. This organization is the official destination management and marketing agency for New York City, serving to promote the city's tourism and hospitality sectors. He leads the Coalition for NYC Tourism and Hospitality Industries Recovery, which focuses on revitalizing and supporting the city's tourism initiatives following various challenges in the industry.
His dedication and commitment extend to the performing arts sector, where he serves on the Board of Governors of The Broadway League. In this role, he co-chairs the Professional Development Committee, working to enhance the skills and knowledge of professionals within the Broadway community. Furthermore, as an executive board member of the U.S. Travel Association, Mr. Flateman contributes his insights toward improving travel and tourism on a national level.
Education and Achievements
Mr. Flateman's educational foundation was laid at Brown University, where he graduated with a Bachelor of Arts (BA) degree in Classics and Classical Languages, Literatures, and Linguistics. This rigorous academic background not only provided him with critical thinking skills but also a rich appreciation for the arts and humanities, which has undoubtedly influenced his professional journey in the Broadway scene.
Before joining the esteemed Shubert Organization, Mr. Flateman co-founded Broadway Inbound, a leading company that acts as the marketing and technological bridge between Broadway's primary ticketing entities and global online wholesale distribution partners. This innovative initiative has transformed how Broadway shows reach audiences worldwide and has significantly contributed to the consistent success of Broadway productions.
His profound impact on the industry was also highlighted during his 15-year tenure as President of Gray Line New York. Under his guidance, this company became synonymous with sightseeing tours in New York City, enhancing the experience of countless tourists.
As a producer, Mr. Flateman has was involved in critically acclaimed theatrical productions such as Elaine Stritch at Liberty and Harlem Song at the Apollo, showcasing his versatility and creative influence within the performing arts realm. Additionally, his role as an Adjunct Assistant Professor at Columbia University reflects his commitment to nurturing the next generation of industry leaders by sharing his knowledge and experiences with students.
Achievements
- Leadership Role at Shubert Organization: As Executive Vice President, Charles Flateman oversees multiple departments, including sales, marketing, and events, contributing to the organization's ongoing legacy in the arts.
- CEO of Audience Rewards: Leading the Official Loyalty Program of Broadway and the Arts, he fosters stronger connections between audiences and the theatrical experiences they cherish.
- Chairman of NYC & Company: His leadership in this position promotes tourism recovery efforts for New York City, underlining his commitment to the growth of the city's hospitality sectors.
- Board Member at Entertainment Benefits Group: His involvement helps shape the future of e-commerce solutions within the entertainment and travel industries.
- Co-founder of Broadway Inbound: He was instrumental in creating a platform that facilitates the integration of Broadway ticketing with wholesale distribution partners globally.
- Producer of Notable Productions: His work includes producing critically acclaimed shows that have left a significant mark on the Broadway landscape.
- Adjunct Assistant Professor at Columbia University: His role in academia highlights his dedication to mentoring the next generation of professionals in the arts and tourism sectors.