Charles B.

Charles B. is a social media expert specializing in modern marketing strategies for both B2B and B2C businesses.

With a Master's degree in Public Administration and a background in Political Science and Government, Communication and Media Studies, and Radio and Television Broadcasting, Charles has a strong educational foundation.

His professional experience includes leadership roles such as Global Social Media Operations Manager, Global Social Media Marketing Manager, and Social Media Marketing Manager in various organizations including Bio-Rad Laboratories and Susan G. Komen San Diego.

Charles has also worked in media and entertainment as a Social Media Manager / On-air Talent and Board Operator at iHeartMedia, showcasing his versatility across different industries.

Before transitioning to digital marketing, Charles gained experience in sales, customer service, entrepreneurship, and labor roles, demonstrating his diverse skill set and adaptability.

He is passionate about helping businesses evolve from traditional marketing approaches to engaging 'pull' marketing strategies in the dynamic realm of social media, empowering them to connect with a broad audience and drive growth.

Charles encourages embracing the #SocialAge and staying updated with the latest trends and legal aspects of social media to remain relevant and competitive in the digital marketing landscape.

His journey from traditional sales and customer service positions to leading social media roles reflects his comprehensive understanding of consumer behavior and effective communication strategies, making him a valuable asset in the evolving digital marketing space.