Charlene Valledor

Charlene Valledor is the President and Co-Founder of SOS Beauty, a Los Angeles-based brand incubation agency that works with new and exciting beauty brands.12 Her career in the beauty industry is marked by a combination of scientific knowledge and a passion for product development and branding.

Background and Education

Charlene has a diverse academic background, holding Bachelor of Arts and Bachelor of Science degrees. She specifically mentions having a degree in Biochemistry, which has played a crucial role in her career in the beauty industry.1

Career Path

Charlene's journey in the beauty industry began early, driven by a childhood fascination with makeup, skincare, and product packaging.1 After graduating with her Biochemistry degree, she actively pursued opportunities in the beauty industry, starting with roles in sales, marketing, project management, and operations before moving into product development.1

Role at SOS Beauty

As the President and Co-Founder of SOS Beauty, Charlene specializes in:

1. Working closely with brand founders
2. Developing innovative and meaningful product experiences
3. Creating products that turn customers into passionate brand ambassadors

Her unique combination of scientific background and storytelling passion allows her to collaborate with top product chemists while crafting authentic brand messaging.1

Achievements and Recognition

Under Charlene's leadership, SOS Beauty has achieved notable success:

• One of their client brands was recognized as Brand Launch of the Year at Sephora in 2019.1
• SOS Beauty Group was listed on Inc.'s Regionals 2024: Pacific list, ranking at No. 65 with a 232% 2-year growth.3

Philosophy and Vision

Charlene is passionate about empowering women in the industry. She aims to inspire women to advocate for themselves and each other, encouraging them to claim their rightful places in the business world.1 Her vision extends to the next generation of women, whom she wants to feel not just worthy but entitled to leadership positions in the industry.