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Charlene Coughlin
President + Fearless Thinker
Charlene Coughlin is the President and Partner of TWIST Creative, Inc., a brand design agency in Cleveland, Ohio.13 She joined TWIST in 2014 and was promoted to President in 2021, after holding leadership positions at both advertising and nonprofit agencies.1 As President, Charlene is responsible for building and managing marketing programs, client experience initiatives, and partner networks, while overseeing the daily operations of the agency.1
Charlene is known for her dynamic quality in bringing problem solvers together and streamlining processes, timelines, and budgets to guide client success.1 She is described as ambitious, Type A, and an extrovert's extrovert, with a passion for relationships and community.2
In addition to her role at TWIST, Charlene is involved in various professional and community activities:
- Member of the Adweek Executive Mentee Class of 20201
- Board member of Providence House Cleveland and External Relations Chair1
- Board member of her alma mater, Lutheran West High School1
- Named in Brand Innovators 40 Under 40 Midwest5
In 2022, Charlene became an equity partner of TWIST Creative, Inc., joining the company's founders.4 She is committed to advancing causes, enhancing clients' fortunes, and changing conversations through her work with the Fearless Thinkers team at TWIST Creative.
