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Charlene Cheng
Vice President Sales & Marketing at Shangri-La Hotels and Resorts
Charlene Cheng is a results-driven marketing professional with an extensive background in the hotel industry and international marketing arenas. She has a strong focus on hotel positioning, brand management, partnership marketing, and digital marketing.
Having studied at Universiti Sains Malaysia, Charlene Cheng has equipped herself with the knowledge and skills necessary to excel in her marketing career.
Her previous roles as the Vice President Sales & Marketing at Shangri-La Hotels and Resorts and Director of Sales & Marketing at Shangri-La Singapore have provided her with invaluable experience and expertise in shaping competitive strategies, managing brands, launching and re-launching properties, and fostering strategic partnerships.
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Location
Singapore
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