Chanalee Hocharoen

I am a product development, marketing, and brand focused wiz with a 360 experience in consumer products.

Chanalee Hocharoen, also known as Chana (Hocharoen) Feliciano, is the Director of Product Development at Underlining, a position she has held since September 2021. Her professional background includes extensive experience in product development and marketing within the cosmetics and personal care industry.

Professional Background

Underlining (2021 - Present): As Director of Product Development, Chanalee leads initiatives in product innovation and brand strategy.
Maesa (2018 - 2021): Worked as Brand Manager for Believe Beauty, overseeing brand activities and analyzing market trends. She also served as Associate Manager for COLLAB Makeup.
Briogeo Hair Care (2017): Held the role of Product Development Manager, focusing on packaging and formulation.
Tarte Cosmetics (2013 - 2017): Various roles including Senior Coordinator for New Product Development and Regulatory Affairs.
Earlier Roles: Experience at Avon as a Quality Assurance Technician and internships at the Chicago Botanic Garden and Rosalind Franklin University.

Education

Bachelor of Arts in Biology: Lake Forest College (2010 - 2013)
Master of Science in Pharmaceutics and Cosmetic Science: LIU Brooklyn (2013 - 2015)

Chanalee's diverse skill set encompasses product development, brand management, and quality assurance, making her a key player in her field.