Chai Sokoloff is an accomplished UX/UI designer, lecturer, and national figure in road safety. She earned her Bachelor's Degree at the IDC, followed by experience in various roles, including Founder and Project Manager at Keshet Media, Head of Post Production at IDF Spokesperson Film Unit, Business Development and Marketing Associate at Keshet Educational Tourism, and Interaction Designer at HybRead, and other positions in product development, including self Point and Safe Lane. She is also a former lecturer in UI/UX at IDC Herzliya. Sokoloff is the head of the "Road Guardians" national initiative at the National Road Safety Authority.