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    Chad Wavell-Jimenez

    Vice-President of Marketing & Publishing at Hidden Leaf Games

    Professional Background

    Chad Wavell-Jimenez is a prominent figure in the gaming industry, recognized for his innovative approach to marketing and brand management. His career spans several prestigious positions that have allowed him to strategize powerful marketing initiatives and impact the gaming experience for millions of players worldwide. With a rich background and experience of over six years dedicated to serving the global League of Legends community, Chad has not only managed to navigate the competitive landscape of mobile gaming but has excelled in developing trust and loyalty among players in his recent position at Scopely.

    Most notably, Chad played a pivotal role in the success of MARVEL Strike Force at FoxNext. His experience transitioned seamlessly through two major acquisitions and the challenges posed by the global pandemic, demonstrating his resilience and adaptability in dynamic environments. The MARVEL Strike Force team, under his leadership, has grown into a blockbuster title, illustrating his ability to capitalize on emerging trends in the gaming world. Chad's mantra centers around teamwork, strategic thinking, and unwavering dedication, which he firmly believes are necessary to thrive in the gaming industry.

    Chad’s journey in the gaming sector is bolstered by his early experiences in competitive gaming and his academic background. He is known for his dedication to fostering a collaborative atmosphere in his teams, valuing the combined effort of each member over individual heroics—a philosophy that reflects his deep-rooted affiliation with gaming culture.

    Education and Achievements

    Chad Wavell-Jimenez laid the foundation for his career by pursuing a Bachelor of Science in Business Administration at the prestigious University of Southern California (USC). His time at USC was marked by notable involvement in “The Marketing Game!”, where he utilized his strategic thinking skills honed through years of gaming. Under the mentorship of Professor Ira Kalb, Chad developed a keen understanding of marketing principles, enabling him to apply his gaming experience to real-world business challenges effectively.

    Chad also completed earlier education at Sage Hill School, which enriched his academic journey. His education has been pivotal in shaping his professional outlook and approach towards marketing in the gaming sector.

    Career Highlights

    Chad's career trajectory showcases his dedication to the gaming industry. His professional roles include:

    • Vice-President of Marketing & Publishing at Hidden Leaf Games: Here, he spearheaded initiatives that positioned the company as a leading contender in the gaming landscape.
    • Head of Growth at Scopely: Chad played an instrumental role in developing strategic partnerships and marketing initiatives that accelerated the growth of the company.
    • Director of Marketing at FoxNext: Leading a talented team, he oversaw marketing campaigns that enhanced brand visibility and player engagement.
    • Senior Product Marketing Manager - Marvel Strike Force at FoxNext: In this capacity, he was critical in driving product marketing strategies that resulted in increased player retention and satisfaction.
    • Brand Manager - Personalization Publishing Lead at Riot Games: This role allowed him to work directly on titles that have defined modern gaming, leveraging his unique insights to create compelling brands and experiences.

    Through various roles at Riot Games, including Associate Brand Manager and Marketing Associate, Chad has developed a comprehensive vision for gaming marketing, emphasizing the importance of community and player engagement.

    Before diving into the gaming world, Chad honed his analytical skills as an Acquisitions Analyst at Fortus Property Group and a Financial Analyst at Faris Lee Investments/Fortus Property Group. These roles allowed him to develop a strong understanding of market dynamics and financial strategies that later contributed to his successful marketing campaigns in the gaming industry.

    Community Engagement

    Chad is not only dedicated to his professional growth but also to nurturing the next generation of gaming professionals. He is open to connect with individuals seeking guidance in the gaming sector or those interested in brand management and marketing strategies. His willingness to help others with their resumes or brand plans reflects his commitment to fostering a vibrant community within the gaming industry.

    In summary, Chad Wavell-Jimenez is a rising star in the gaming industry, combining his passion for games with his exceptional marketing skills. His notable journey—from a dedicated gamer to a respected marketing professional—serves as an inspiration for others aiming to carve out their own paths in this dynamic field.

    Achievements

    Related Questions

    How did Chad Wavell-Jimenez cultivate his marketing expertise during his time at the University of Southern California?
    In what ways does Chad Wavell-Jimenez's background in competitive gaming influence his approach to brand management?
    What strategies has Chad Wavell-Jimenez implemented to build player trust and loyalty in MARVEL Strike Force?
    Can you share insights from Chad Wavell-Jimenez about navigating the challenges of marketing in the evolving landscape of mobile gaming?
    How does Chad Wavell-Jimenez leverage his extensive experience in marketing to contribute to the success of Hidden Leaf Games?
    Chad Wavell-Jimenez
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    Location

    Los Angeles, California, United States