Chad Plass

Chad Plass is a seasoned digital marketer and web experience strategist with over 16 years of senior-level experience in developing successful B2B and B2C Omnichannel marketing strategies.

He excels in creating unique digital experiences to guide and influence consumers in their shopping journey, facilitating informed purchase decisions.

Chad Plass has a proven track record of working with executive business partners, leading cross-functional teams, and driving eCommerce and digital marketing initiatives to support business growth and expansion.

His expertise lies in implementing omnichannel marketing campaigns, analyzing business data, and leveraging insights to enhance conversion rates, optimize budget allocation, and boost ROI.

Chad is a strong advocate of utilizing technology to transform business marketing and enhance the consumer shopping experience.

As a compassionate team leader, he thrives on fostering a positive organizational work culture rooted in open communication, teamwork, and problem-solving.

His specialties include Digital Marketing, Web Strategy & Experience, Digital Merchandising, Content Marketing, Email Marketing, Acquisition, Reactivation, Retention, Search Marketing, and Ratings & Review Strategy.

Chad Plass holds a Bachelor of Arts in Marketing Communications - Sports Marketing from Columbia College Chicago.

His professional journey includes roles such as Sr. Manager, Digital Creative & Content at Performance Health, Sr. Manager of Digital Experience at Liberty Hardware, Sr. Manager of Digital Marketing at Liberty Hardware, and more in esteemed organizations.