Chad Kaszer

Chad Kaszer is a seasoned brand leader and Chief Brand Officer with over 20 years of experience working with some of the world's most respected companies.1 As the Co-Founder of KZR, a strategy-first Identity and Communications house, Chad specializes in helping companies uncover and leverage deep beliefs that underpin decisions and give brands distinctiveness.14

Professional Background

Chad's expertise lies in brand building and strategy development. He has developed a proprietary system to structure and operationalize positioning and differentiation, ensuring that all brand expressions work cohesively to create a compelling brand identity.1 His approach focuses on uncovering a company's core convictions, which he believes are the cornerstone of effective brand building.2

Experience and Roles

• Chief Brand Officer: Chad provides fractional support to executive teams, helping them bring clarity and compelling creative to their brands.1
• Co-Founder at KZR: He leads this strategy-first Identity and Communications house, working with emerging and established voices to turn their influence into impact.45
• Previous Experience: Chad has worked with major brands, developing positioning strategies and helping companies align their messaging with their core identity.2

Philosophy and Approach

Chad's brand-building philosophy centers on the belief that every company has a unique message for a specific moment in time.2 He emphasizes the importance of understanding a company's conviction as the foundation for all brand expressions, from product development to marketing communications.2

Location and Connections

Based in Franklin, Tennessee, Chad has a strong professional network with over 500 connections on LinkedIn.36 His work involves partnering with executives to start, scale, or sell their companies, leveraging his extensive experience in brand strategy and positioning.6