Chad Baures

Chad Baures is an experienced digital marketing and e-commerce consultant with over 15 years of expertise in the field. He is currently the founder and principal consultant at Baures Consulting LLC, where he specializes in retail media, e-commerce, and search marketing consulting.12

Professional Background

Chad has an extensive background in digital marketing, with particular expertise in:

• Optimizing paid search and e-commerce platforms (including Google, Amazon, Walmart, etc.)
• Developing paid search strategies
• Hands-on execution and optimization of digital marketing campaigns
• Client training and team building

He has worked across a wide range of industries and retail categories, helping many top brands maximize revenue, improve ROI, and build effective digital marketing teams.1

Career History

Prior to founding his own consulting firm, Chad held leadership positions in prominent organizations:

• FRWD@Bain: He was a leader in their Digital Marketing and e-commerce groups.1
• Bain & Company: Chad worked as a management consultant, focusing on digital marketing and e-commerce strategies.1

Areas of Expertise

Chad's core competencies include:

• Advertising
• Growth marketing
• Digital marketing strategy
• Marketing consulting
• Performance marketing
• Search engine marketing (SEM)2

Industry Recognition

Chad is highly regarded in the search marketing industry. He has been described as "THE GUY in search strategy" by industry peers, highlighting his expertise and influence in the field.3

Personal Interests

Outside of his professional life, Chad is passionate about car racing. He participates in an endurance racing series called WRL, where he has achieved multiple podium finishes at top road-racing tracks across the United States.1