Dr. Mollercollege

Tilburg University

Copenhagen Business School

Marketing  -  eCommerce  -  Digital Marketing  -  Branding  -  FMCG  -  Retail  -  Innovation  -  Advertising

Vught, North Brabant, Netherlands

Unilever

Digital lead Food & Refreshment

- Jury-member in the FMCG category, for the only Dutch marketing award for and by advertising professionals.

SAN  -  Stichting Adverteerdersjury Nederland

Chairman FMCG jury

- Responsible for all marketing activities (strategy, proposition, media, and creation) for Jumbo e-commerce channel and new formats CRM, small and large stores.
- Leading award-winning digital and mobile first campaigns in strong collaboration with marketing partners (google, Facebook, creative agency, and media and measurement agencies) f.e. “Snel Besteld, Snel Thuisbezorgd with Max Verstappen”.
- Resulting in strong revenue increase vs. pre-period, proven to be sustained after the campaign, generation of 1,5 Meuro net media worth through PR, global best in class online marketing campaign according to Google.
- Winning four awards: 2x SAN (best overall campaign, best campaign retail according to peers), IAB programmatic award, Golden Sponsoring (best sponsoring case) and nomination for best TV commercial of 2016 (Gouden Loeki).
- Driving marketing and innovation strategy to cover all marketing aspects (o.a. technology, service/product, pricing, communication).
- Strong and deep knowledge and experience with programmatic marketing, dynamic video, geo-targeting, machine learning based on first and third party data and development of apps and CRM programs.
- Managing campaign budgets.

Jumbo Supermarkten

Senior Thema Manager  -  Marketing Manager New Formats

- Setting overall strategy for most important local brand for Mondelez International in NL.
- Responsible for (re-)launching biggest growth engine for BNL.
- Creating new communication campaigns (AtL and BtL) and new innovations for local brand.
- Managing three direct reports (one junior Brand Manager and two Brand Managers).
- Managing double digit multi-million dollar marketing budget and P&L accountable for both countries.

Mondelēz International

Senior Brand Manager LiGA & belVita BNL

Managing two main local brands in NL.
- Overall P&L accountable for both brands.
- Setting overall strategy for most important local brands for Mondelez International in NL.
- Creating all communication campaigns (AtL and BtL).
- Developing innovations for two local brands in NL.
- Managing all marketing activities related to professional ice-skating team (team LiGA).
- Leading sustainability program for biscuits brands in BNL.
- Managing one direct report (Brand Manager).
- Managing multi-million dollar marketing budget and P&L accountable for both countries.

Senior Brand Manager LiGA and TimeOut

Bringing back growth to biggest BNL biscuits brand in portfolio
- Developing new strategy and driving implementation for one brand in two countries.
- Managing one direct report (Junior Brand Manager) located in Belgium and one intern.
- Responsible for leading a multi-country launch (BE, FR and SP) of a new kids biscuits brand
- Managing multi-million dollar marketing budget and P&L accountable for both countries.

Brand Manager Prince biscuits Benelux

Growing business w/ successful launch of Milka biscuits while also growing base business
- Leading cross-functional team across EU on high pressure NPD project.
- Successful launch of Milka biscuits and cakes in the Netherlands.
- Creation of impactful new AtL and BtL support.
- Showing initiative by setting up and leading multiple cross-functional teams to reduce costs and creating new business opportunities (saving potentially 0,5M€ p/year).

Cees Hannema