Cathy Desaunois is a seasoned professional with over 30 years of experience in strategic corporate management, having worked in startups and multinationals across 5 countries and expanded businesses in 17 countries. She possesses a deep understanding of cultural nuances in the EMEA region. Cathy began her entrepreneurial journey in The Netherlands after moving from California, eventually overseeing the international expansion of renowned companies like Reebok, Fitness First, and multiple Virgin brands. Her expertise lies in scaling up businesses globally, enabling startups to achieve rapid and successful development.