Loryn Cole is an accomplished marketing strategist with a keen interest in human behavior and a curiosity about data. With a Bachelor's degree in Journalism and Advertising from the University of North Texas, she has spent her career exploring how businesses can use data to better serve their customers. Her experience spans roles such as User Experience Researcher at Dataquest.io, Product Marketer at Dataquest.io, Marketing Data Analyst at Rainmaker Digital, Digital Strategist at BuzzShift, and more. She has also been involved in organizations such as UNT Gravitas and the SWOOP Agency, where she served as President and Account Executive/Copywriter.

As a creative assistant at MSpiegel, she further honed her skills in research, data analysis, and marketing strategy. Her passion for using data to uncover insights and drive business decisions is evident in her work across multiple industries, including education, marketing, and non-profits. Loryn is dedicated to finding innovative and effective ways to use data to improve the customer experience and help businesses thrive.