Christopher Davies is a highly accomplished professional with extensive experience in the field of market research and innovation. He holds a Master's degree in English Literature from Rhodes University and has demonstrated his excellence by delivering impactful results throughout his career. Chris started his journey in Kantar TNS as an administrator in a junior position in the GIS team and was quickly promoted to a GIS Specialist. After successfully fulfilling this position, he moved on to the Kantar TNS South Africa and Kantar Global Innovation teams, where he led research program and product innovation initiatives across all Kantar Insights operating brands and markets. He has excelled in both renovating existing research methodologies and developing new capabilities by leveraging his expertise in GIS and his educational background in literature. He has also completed a Digital Marketing Leadership Course in Digital Marketing from Squared Online, which provides him with an additional understanding of the digital landscape. Chris has a passion for innovation, and his professionalism and expertise have brought valuable contributions to the South African and global market research industry.