Cetin Sekercioglu

Cetin Sekercioglu is a multilingual visionary and entrepreneur with over 30 years of professional hospitality expertise spanning 12 countries and 4 continents.

He held key roles such as Executive Vice-President of Shangri-La Hotels and President of Asia, M & C Hotels, overseeing operations, development, and asset management with a focus on turnaround strategies and driving profits.

Cetin is known for his innovative approach to technology in the hospitality industry, pioneering initiatives like automated self kiosk check-in terminals and relay robots, along with digital loyalty programs and training platforms.

With a strong focus on value creation and strategic direction, Cetin has contributed over one billion USD through his digitalization initiatives and business growth strategies.

His leadership skills have been instrumental in developing future leaders, fostering organizational culture, implementing innovative training programs, and enhancing synergies among hotels.

A lifelong learner, Cetin has pursued education from prestigious institutions worldwide, including executive programs at Harvard Business School, Stanford Graduate School of Business, INSEAD, and others.

Beyond his professional endeavors, Cetin engages in CSR initiatives, holds a sea captain license, competes in sailing, champions mathematics, serves as a judge at events, speaks 6 languages, and has a track record in sports and charitable activities.