César Pérez is a highly experienced professional in the security and fire protection industry with a remarkable career spanning over four decades. With a focus on the Spanish market, he has consistently demonstrated his expertise in designing, finding, contracting, and maintaining routes to market for various security products. His passion for the fire security segment led him to accelerate the rise of market share for the products in his portfolio.

César's impressive credentials include being a member of all Fire Associations in Spain since 1990, a recognition of his commitment to promoting fire safety. Additionally, he has been an active member of the Fire Detection Committee at Tecnifuego Aespi since 1997, which showcases his dedication to staying at the forefront of advancements in fire detection technology. César's expertise is further evidenced by his registration as an expert in AENOR National Technical Committee CTN/23 Fire Safety since 2008 and as a delegate for the Technical Committee CEN/TC72 Automatic fire detection system and fire alarm.

Not only has César excelled in his technical roles, but he has also demonstrated his skills in marketing and sales. As the Director of Marketing in Spain and Portugal at Securiton International, he has successfully planned and developed brand value, resulting in increased market presence. In his previous roles, including Sales Director - Fire - Iberia and Maghreb at Xtralis and RSM Spain & Portugal at Xtralis, César has shown his ability to foster strong relationships with channels, customers, and end-users, ultimately leading to customer loyalty.

Beyond his extensive experience, César has also invested in furthering his education. He has pursued various certifications and diplomas, including fire protection studies at CFPA and fire safety training at Cepreven. He has also enhanced his business acumen through programs such as the Internal Employee Trainings in Business, Sales, and Marketing and the Executive Master in Business Administration at EAE Business School.

César's passion for education extends beyond his own professional development. He actively contributes to the market by educating others, helping them understand the importance of fire safety and security. His tireless dedication to finding niches in the market for specific technologies makes him an invaluable asset to any organization.

Overall, César Pérez's extensive experience, expertise in fire security, and strong marketing and sales skills make him a formidable professional in the industry.

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