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César Adán
Partner of Digital Technology at everis Perú an NTT DATA Company
César Adán Pedroso is a seasoned professional in the field of digital technology and consulting, currently serving as the Head of Digital Experience for Ibero-America at NTT DATA. With over 20 years of experience, he specializes in digital experiences and technology consulting, focusing on enhancing customer engagement through innovative digital solutions.12
In his role, Pedroso is involved in initiatives related to the Metaverse and the integration of digital experiences into business strategies. He has emphasized the importance of leveraging immersive technologies to improve onboarding processes and enhance brand engagement.1 His extensive background includes a significant focus on digital channels and marketing strategies, positioning him as a key figure in the evolution of digital transformation in the Americas.2
