Ceres Cueva

Ceres Cueva is a prominent figure in the performance marketing industry, currently serving as the SVP of Global Publisher Partnerships at Rakuten Advertising.6 With a wealth of experience in affiliate marketing and partnerships, Cueva has established herself as a respected leader in the field.

Professional Background

Cueva's career trajectory includes several notable positions:

• Senior Vice President of Global Publisher Partnerships at Rakuten Advertising (current role)6
• Managing Partner at Lodestar Marketing, described as SEA's most experienced Affiliate Marketing Agency2
• Previous roles at PayPal, Honey, and THG3

Industry Recognition and Involvement

Ceres Cueva has gained significant recognition within the performance marketing industry:

• Recently appointed to the Board of Directors of the Performance Marketing Association (PMA)47
• Named in PerformanceIN's Top 50 Global Players in 20213

Professional Qualities

Colleagues and industry peers describe Cueva as:

• Strategic and highly intelligent
• An excellent communicator and negotiator
• Candid and respectful in her professional interactions1

Recent Activities

Cueva remains actively engaged in industry events and initiatives:

• Moderated a panel at an affiliate marketing event (likely Affiliate Summit West 2024)5
• Participated in wellness activities, including a bootcamp, showcasing a commitment to work-life balance2
• Involved in Rakuten Advertising's "RakutenOptimism" event, focusing on publisher partnerships6

Ceres Cueva's LinkedIn profile (username: cerescueva) serves as a hub for her professional updates and industry insights, reflecting her ongoing contributions to the performance marketing landscape.