University of Mississippi

Brand Manager at BTYcreative

- Create brand campaign strategy and messaging • Present and collaborate with clients to refine strategy and gain buy-in and approvals • Facilitate the processes of developing a central brand messaging • Regularly meeting with clients and discussing ongoing campaign creative• Manage overall client management for clients• Communicate project requirements with team members and discussing creative options • Offer input to creative strategy while fostering creative ideation • Build/design a launch or re-launch plan for a brand’s digital footprint, directing essential brand messaging • Build and manage campaigns across multiple platforms, digital and traditional • Develop and quote paid media campaigns and managing vendor relationships • Manage email marketing campaigns including copy and template design • Interface with the lead web developer to make sure the website supports ongoing digital campaigns • Craft brand website strategies and copy, proactively creating content to optimize digital brand footprint • Report on campaigns with analytics metrics that are relevant and understandable to the client

BTYcreative

Brand Manager

- Provide client support and attend meetings, meet deadlines, and manage day-to-day communications• Write, edit and proofread materials, ensuring quality and consistency with appropriate brand voice• Demonstrate an understanding of and implement public engagement and social media tools• Participate in new business process, including research, proposal and pitch preparation• Curate custom social media strategies, posts, and campaigns for all social media accounts• Cultivate and leverage relationships with media and social media influencers for brand exposure• Exercise social media expertise to increase meaningful interaction with client brands• Execute press releases and media outreach for client initiatives • Utilize interactive skills to merge creative ideas with Google Analytics, keyword analysis, and content marketing to enhance client reach.• Pitch winning angles to media for client exposure

esd & associates

Account Manager & Digital Strategist

- Create content and graphics for social media• Analyze advertising and local industries to create relevant blog posts• Design and execute new website, logos, business cards, and collateral material• Present a competitive analysis to support marketing campaign planning• Manage long term and short term client needs and requests

Celine Olivarez