Celina Herman

Celina Bosco Herman is a seasoned professional with over 20 years of experience in international marketing and communications, brand strategy, and consumer insights.

Her expertise lies in developing innovative marketing and communication strategies that are tied to specific objectives, metrics, and outcomes, showcasing strengths in analytical thinking and problem-solving.

Celina holds a Corporate Executive Development Program from Southern Methodist University, a Masters in Strategic Communication from Texas Christian University, an MBA in Business Administration and Management from Universidad Adolfo Ibáñez, and a Degree in Journalism/Strategic Communication from Universidad Finis Terrae.

She has held various roles throughout her career, including Adjunct Professor at Neeley School of Business, where she imparts her knowledge to future business leaders. Previously, she served as Director of Marketing & Communications LatAm at dentsu international, Director of Marketing and Communications LatAm - Media & Isobar at dentsu international, LatAm Brand Manager at iProspect at dentsu international.

Moreover, Celina has work experience as Brand Marketing Manager, International Marketing Manager, and International Marketing Specialist at Cash America. She also served as a Student Affairs Specialist at Texas Christian University, Marketing Manager at Business News Americas, Marketing Product Manager at Falabella, and Key Account Manager/Senior Editor at Extend Comunications.