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Celia Barreda
Producer at Sur-Film
Professional Background
Celia Barreda is an accomplished producer with over seven years of rich experience in the realms of film, television commercials, and artistic productions. Her extensive career encompasses numerous high-profile projects, collaborating with renowned brands such as Nestle, Scotiabank, BBVA, and Coca-Cola. Her expertise lies not only in the creative aspects of production but also in comprehensive project management and full-cycle budget oversight. Celia has a talent for leading audiovisual projects from inception to completion, ensuring that every detail aligns with the vision of the brand and the expectations of the audience.
With robust entrepreneurial instincts, Celia has made significant strides in the production community by launching her ventures and pushing the boundaries of conventional film and TV production. Her diverse experiences and multifaceted role in the industry provide her with a unique perspective on producing, allowing her to navigate through the intricacies and challenges of the audiovisual landscape with finesse.
Education and Achievements
Celia Barreda holds a Bachelor's degree in Public Communications and Marketing from American University, where she developed foundational skills in communication that have proven invaluable throughout her career. In pursuit of her artistic passion, she further honed her craft in film and TV production at the prestigious New York Film Academy, where she graduated in 2010. Her studies included comprehensive coursework in producing for film and television, providing her with the technical knowledge and creative insights necessary to excel in her field.
Moreover, Celia pursued Communication Studies with a specific focus on Communication and Media Studies at Universidad de Lima. This education equipped her with a comprehensive understanding of media dynamics, which she has leveraged throughout her projects.
Notable Projects and Contributions
Throughout her career, Celia has produced remarkable projects, showcasing her ability to blend artistic vision with practical execution. In 2016, she played a vital role as the Producer of Mario Testino's GALA at MATE - Museo Mario Testino, an event that highlighted her skills in managing large-scale productions involving high-profile artists and extensive budgeting. This role reinforced her prominence in the industry and underscored her commitment to delivering exceptional experiences to audiences.
Celia's professional journey includes her position as a Senior Producer at Shoot Peru, where she led numerous advertising campaigns, demonstrating her versatility across different formats and industries. She was integral in managing various teams and was instrumental in providing the technical expertise necessary to achieve outstanding results.
Additionally, her entrepreneurial spirit is evident from her previous role as a Business Owner at Wallness, where she navigated the challenges of running a production business, emphasizing her leadership and management skills. As an Executive Producer and Founding Partner at sangre, Celia made significant strides in shaping the narrative of the company and influencing the direction of its projects. Her work at PATRIA producciones further established her as a key player in conceptualizing and producing innovative projects geared towards impactful storytelling.
Celia's early career laid the groundwork for her impressive track record, having worked as an Agent Trainee at the United Talent Agency, where she gained insights into the representation side of the industry. Her experience as an Assistant to Yaron Zilberman at Opening Night Productions further enhanced her understanding of the production process, giving her a well-rounded perspective on all facets of production.
Even earlier, her time at the Ministry of External Trade and Tourism, where she served as an Assistant to the Minister's adviser, allowed her to appreciate the importance of strategic communication within a governmental context, enhancing her ability to manage diverse stakeholder interests effectively.
Community Engagement and Future Aspirations
Celia Barreda is not only focused on her professional growth but also on giving back to the community. Through her roles and projects, she is dedicated to fostering a greater appreciation for film and the arts. Her vision extends beyond simple production; she aims to inspire the next generation of creatives by sharing her knowledge and experience in the industry.
As Celia continues to expand her horizons, she aims to explore new avenues within the audiovisual sector, delving into emerging technologies and innovative storytelling methods that can further enhance the viewer experience. The synergy between her marketing background and production expertise positions her well for future projects that seek to challenge conventions and engage audiences in novel ways.
Celia Barreda’s journey is a testament to her resilience, creativity, and unwavering passion for the art of production. With her extensive background in producing and her dedication to excellence, she is poised to make significant contributions to the film and television industry in the years to come.