Cédric le Bel 李飒雷

Cédric LE BEL 李飒雷 is the CEO & MD/GM APAC & Europe, overseeing the strategic direction and global growth of his companies, with a solid background in Marketing and Sales, adept at driving profitable market-focused retail organizations, brand equity enhancement, and sales for top international products and brands. He specializes in General Management, Selective Distribution, Business Transformation, Change Management, Building Brand Equity, Business Development, Retail Strategy & Operations, and more. Cédric excels in various industries such as Healthcare, Eyecare, Luxury, Cosmetics, Energy, Environment, and FMCG, among others, across Asia and Europe. Fluent in French, English, and German, with a good understanding of Mandarin Chinese.

Cédric LE BEL 李飒雷's expertise lies in full P&L and budgeting, talent acquisition, setting up new offices and subsidiaries, managing distribution networks, designing and executing marketing and sales strategies, digitalization, and team management in multicultural settings. He has a proven track record in successfully restructuring businesses in several countries and managing international teams effectively. Cédric is known for his collaborative, proactive, and entrepreneurial management style, emphasizing cross-functional relationships, quick decision-making, and effective execution of strategies. His quote from Steve Jobs reflects his belief in making a difference in the world.

Cédric LE BEL 李飒雷's educational background includes studies in international business, finance, law, and Asian trade, culminating in degrees from renowned institutions like INSEAD, ESCE, University of International Business and Economics, as well as Université Panthéon Assas. His professional journey includes key roles as CEO at Alliance Optics Group Ltd. & Optics Web Ltd., Interim Chief Executive Officer at KBL Eyewear GmbH, and leadership positions at Rodenstock GmbH, Transitions Optical, and Schlumberger. Cédric has a rich history of contributing to the success of various organizations through his strategic and operational acumen.