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Cedar Carter
CEO at The Good Patch
Professional Background
Cedar Carter is a dynamic business leader with extensive experience in marketing and operations across multiple industries. Serving as the CEO at The Good Patch, a prominent company specializing in wellness products, Cedar has made significant strides in shaping the brand's vision and implementing strategic initiatives that resonate with consumers. With a robust background in marketing, Cedar previously held the role of President & COO at The Good Patch, where they played a crucial part in driving growth and innovation within the company. Cedar's leadership style is characterized by a commitment to fostering a collaborative culture that encourages creativity and progress.
Prior to their leadership journey at The Good Patch, Cedar made substantial contributions to 2XU, a renowned athletic apparel brand. Cedar's tenure at 2XU was marked by several key roles, including General Manager for the Americas, where they oversaw operations and significantly enhanced the brand's market presence. They also held the position of General Manager for Direct-to-Consumer (DTC) and Brand in North America, as well as Vice President of Marketing, showcasing their ability to excel in various capacities within a fast-paced, competitive environment.
Cedar's early career laid a solid foundation for their later successes. Their experience as Director of Marketing and Public Relations at O'Neill / La Jolla Group provided Cedar with the opportunity to refine their brand management skills, crafting compelling marketing strategies that engaged consumers and elevated brand visibility. Additionally, Cedar served as the Marketing and Events Manager for Women's Brands at Quiksilver/Roxy, where they developed targeted campaigns that catered to a diverse audience, emphasizing inclusivity and empowerment.
Cedar's career began at KPMG as the Western Area Lead Coordinator, where they honed their organizational skills and learned the importance of strategic planning in a corporate environment. They also worked as an Entertainment Coordinator at BCBG Max Azria, gaining insight into the fashion industry's unique intersections of creativity and commerce. Altogether, Cedar's professional journey is defined by a strong commitment to driving brand awareness, enhancing customer loyalty, and embracing innovative marketing practices.
Education and Achievements
Cedar Carter holds a Bachelor of Arts in Business Administration with a marketing focus from Western Washington University. This educational background provided Cedar with the fundamental knowledge and skills required to navigate and excel in the business world. Cedar's academic achievements laid the groundwork for a successful career, equipping them with a strong foundation in market analysis, consumer behavior, and strategic marketing principles. Cedar's dedication to lifelong learning is a testament to their commitment to personal and professional growth, and it continually propels them toward achieving new milestones.
Achievements
- CEO at The Good Patch: Under Cedar's leadership, The Good Patch has positioned itself as a leader in the wellness product sector, effectively connecting with consumers seeking health-oriented solutions.
- Formerly President & COO at The Good Patch: Played a pivotal role in the company's operational strategies and development, driving sustainable growth and innovation.
- General Manager at 2XU (Americas): Successfully managed regional operations, further expanding the brand's reach and market influence in North America.
- Vice President of Marketing at 2XU: Developed and executed comprehensive marketing strategies that significantly amplified brand engagement and sales.
- Director of Marketing & Public Relations at O'Neill/La Jolla Group: Enhanced brand positioning through creative marketing initiatives and effective PR strategies.
- Marketing/Events Manager at Quiksilver/Roxy: Orchestrated impactful campaigns that resonated with targeted demographics, particularly within women's markets.
Summary
Cedar Carter stands out as a driven executive with a wealth of experience in marketing and brand management. Their journey through various leadership roles has equipped them with a versatile skill set and a unique perspective on consumer engagement and brand growth. As a graduate of Western Washington University, Cedar has combined their solid educational background with hands-on industry experience to influence and elevate the brands they lead. With a passion for wellness and innovation, Cedar continues to make a positive impact in the business landscape, always striving for excellence in every endeavor.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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