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Aaron Gorrell

Senior Director, Marketing Strategy & Product Innovation - Content Expert - Global Campaigns Delivered to +5B viewers - Partnerships, Influencers & Artists - Omnichannel Strategy - Massive Growth - Operations - I empower
Culver City, California, United States
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Profile Image for Aaron Gorrell

Aaron Gorrell

Senior Director, Marketing Strategy & Product Innovation - Content Expert - Global Campaigns Delivered to +5B viewers - Partnerships, Influencers & Artists - Omnichannel Strategy - Massive Growth - Operations - I empower
Culver City, California, United States
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Aaron Gorrell is a highly accomplished Senior Director with 15 years of experience in marketing, content, and product management across the Music, Film, TV, Sports, and Gaming industries. He has a passion for product development and an innate understanding of what makes marketing content successful. Gorrell's experience spans various roles, including Growth Marketing Manager at AXS.com, Freelance Content Writer at Romagna Media, Content Operations Manager at MySpace Music, and Testing Coordinator at Activision.

As Senior Director of Go To Market Strategy at Omaze, Gorrell oversaw the successful execution of over 700 campaigns with key figures like Pope Francis, George Clooney, and Marvel's Avengers that generated more than five billion impressions. He also led the launch of a new product at Omaze that generated 95% of company revenues in 16 months— the fastest growth ever. Gorrell is an expert in digital marketing, partnerships, brand awareness, and go-to-market strategy. He has a talent for team building and performance, agency relationships, and data analysis insights and reporting.

Gorrell's Core Competencies include Digital Marketing, Content Strategy, Partnerships, Marketing Operations, Product Launch, Brand Awareness, Paid Ads, Social Media Campaigns, Email and Newsletters, Landing Pages and Websites, SEO and SEM, Google Analytics, Facebook Ads Manager, Page Insights, Data Analysis, Insights, and Reporting, Agency Relationships, Contractors, Vendors, Team Building and Performance, KPIs and Success Criteria, WordPress, HTML, UI, UX Design, Tableau, Metabase, Omniture, and Salesforce.

This public profile is provided courtesy of Clay. All information found here is in the public domain.