Cecilia Taipale

Cecilia Taipale is a seasoned marketing professional with extensive experience in digital media and data-driven marketing strategies. She currently serves as the Head of Media & Digital Marketing at MAX Burgers, where she leads global media initiatives for the company, recognized as one of the world's most sustainable burger chains. Taipale has over 20 years of experience in the marketing industry, having previously held significant roles, including Digital Transformation Director and Client Service Director at Carat Sverige, where she worked for six years before transitioning to MAX Burgers in November 2021.13

Professional Background

• Current Role: Head of Media & Digital Marketing at MAX Burgers (since November 2021)
• Previous Roles:
  • Digital Transformation Director / Client Service Director at Carat Sverige (April 2020 - November 2021)
  • Chief Digital Officer at Carat Sverige (February 2016 - March 2020)
  • Various positions in digital strategy and marketing across notable companies like H&M, IKEA, and Telia.13

Expertise

Cecilia Taipale specializes in:

• Leadership and change management
• Digital transformation and marketing technology
• Data-driven marketing strategies
• Media planning and buying across various channels, including social media, online video, and display advertising.12

Education and Teaching

In addition to her corporate roles, Taipale is also involved in academia as a lecturer in media strategy and digital marketing at institutions such as Berghs School of Communication and Medieinstitutet.1

Cecilia Taipale's career reflects a strong commitment to leveraging data and technology to enhance marketing effectiveness and customer engagement, positioning her as a key player in the evolving landscape of digital marketing.