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Cecilia Liu
PR & Communications Manager at Global Sources
Cecilia Liu is a skilled Branding, Marketing, and Corporate Communications Specialist with over 10 years of experience in managing projects on local, regional, and global scales for various industries.
Her expertise includes Strategic Communications, Event Management, Marketing Communications, Project Management, Chatbot Development, Digital Solutions, Internal and Employee Communications, Stakeholder Engagement, Crisis Management, Partnership Building, and CSR & Sustainability.
With a strong background in Beauty, FMCG, Retail, Chemicals, Human Resources, Recruitment, and Insurance industries, Cecilia has worked for renowned companies such as Chubb Life, L'Oreal, P&G, Unilever, BASF, Sun Hung Kai Properties, Adecco, and Hudson.
She has successfully led initiatives like organizing large-scale events, managing exhibitions and trade shows, strategic planning for communication in new markets, developing chatbots and digital solutions, and overseeing customer service hotlines for international brands.
Language proficiency in English, Cantonese, and Mandarin has further enriched her professional capabilities.
Cecilia Liu's educational background includes studies at Maryknoll Convent School and a Bachelor of Commerce degree from The University of British Columbia.
She has held various key positions such as PR & Communications Manager at Global Sources, Branding and Marketing Manager at Chubb, Communications Manager at BASF, Marketing & Communications Manager at Adecco, and Corporate Communications Manager at L'Oréal, among others.
Currently seeking a permanent role, Cecilia has a one-month availability for new opportunities.