Cecilia Chen

Cecilia CHEN is a seasoned Sales and Marketing professional with over 10 years of experience focusing on driving profitable long-term growth in the Greater China markets.

She possesses expertise in International Business, Business Development, Sales Management and Planning, Leadership, and Negotiation in Cross-Cultural environments, demonstrating a strong track record of expanding sales through direct engagement with decision makers.

Specializing in assisting new brands to penetrate and grow in new markets, particularly in Greater China, she excels in identifying opportunities and creating value in emerging markets. With a knack for bridging the gap between the East and West, Cecilia aids businesses in expanding their operations in China.

With strong resilience, optimism, and excellent communication skills, she is fluent in both English and Chinese. Cecilia is currently seeking opportunities with innovative and fast-growing global companies that can offer challenging prospects for personal and professional growth.

Her educational background includes studying Global Business Management at TAFE.

Cecilia has held several key roles in renowned organizations, including serving as Sales Manager for Greater China at Dawn Foods Global, Senior Sales Manager at Classic Fine Foods, National Sales Manager for mainland China & Taiwan at La Rose Noire, Southern Area Regional Sales Manager at Elders Fine Foods, Sales Manager for Hainan at Elders Fine Foods, Business Development Manager for Dairy & Oil in China at Elders Fine Foods, Sales Executive at That's Shanghai, and Marketing & Communications Executive at Hilton.