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Cécile Morgado
Business Transformation - Manager - EY Consulting
Cécile Morgado is a Manager in Business Design (Strategy & Digital) at EY Consulting with over 10 years of experience, including 6 years in strategic and operational marketing in the Food Industry. She excels in helping leading companies, particularly in Consumer goods, enhance their performances by addressing various strategic and business challenges such as market studies, growth strategies, Go-To-Market strategies, eCommerce & digital strategies, customer journey & experience, and new offers & services. Cécile actively contributes to developing Customer & Innovation Realized offers at EY Digital Studio with a cross-functional community of experts in UX/UI Design, data analysis, development, agile methodologies, innovation, and IT strategy. Her skill set includes growth strategy, business modeling, marketing & digital strategy, eCommerce, market analysis, innovation, and program & project management. Cécile has an educational background that includes a Classe préparatoire at Lycée du Parc Lyon, a Master's in Management with a specialization in Marketing from EDHEC Business School, and studies at Universidad Iberoamericana in Ciudad de México. Prior to her current role at EY, she held positions such as Senior Consultant in Strategy, Organization & Digital at Wavestone, Digital marketing consultant at BIO DUO, Product Manager BN at United Biscuits, and various roles at PANZANI, including Brand Manager and Product Manager across different product lines as well as a stint at TBWA as an Assistant Advertising Manager.