Cécile Gorgeon

Cécile Gorgeon is a co-managing director at Brain Value, a Paris-based market research agency founded in 2003. With over 20 years of experience in market studies, she has spent 14 years focusing on strategic marketing. At Brain Value, she is responsible for business development and managing key accounts, working with notable clients such as BAT, Nestlé Waters, Accor, and Air France KLM.134

Gorgeon's role involves leading a team that emphasizes consumer-centric research methodologies, combining qualitative and quantitative approaches to address marketing challenges. Brain Value aims to help brands uncover critical insights to enhance their strategies in various sectors, including fast-moving consumer goods, healthcare, and luxury.12