Emory University

Lead Product Analyst at Trove

San Francisco, California, United States

Trove

Lead Product Analyst

Quizlet

Work directly with Udemy Product leadership to identify goals, design strategy and implement feature releases across the product management team

Support large product management team with ad-hoc analyses in SQL and R, including controlled regressions to drive understanding of student satisfaction, difference-in-difference analyses to understand the impact of large scale SEO changes, and user clustering to support UX research efforts

Collaborate with product managers and engineers to track feature usage, and design and analyze AB experiments to assess impact

Build ETL pipelines in Spark SQL, Hive SQL and Redshift to support ongoing analytical and dash-boarding needs of 400+ Udemy employees, as well as provide production data for customer facing features on <a href="http://Udemy.com">Udemy.com</a>

Work with backend engineering team to design event tracking framework to support higher data quality and more reliable data pipelines

Udemy

Data Scientist

- Developed expertise in SEO techniques and SQL based business analysis to support, design and roll out SEO strategy for Udemy domains with 100 million monthly SEO impressions

-  Implemented Google Tag Manager and Google Analytics based conversion tracking to support dynamic re-marketing and intelligent targeting across Udemy's paid advertising portfolio

Marketing Analyst

- Trained and provided one-on-one consultative support to 900+ Account Strategists in the global Small and Medium Business AdWords (SMB) support team, primarily focused on Google Analytics implementation and measurement strategy

-  Supported high-value Large Client Services AdWords advertisers, Startup Partners in Google Analytics and Google Tag Manager troubleshooting, measurement strategy, conversion rate optimization and integration with 3rd party CRM systems

-  Redesigned Google Analytics and marketing attribution onboarding training for new Mountain View Account Strategists

Google

Google Analytics Subject Matter Expert

- Diagnosed and resolved over 5,900 issues for Small and Medium AdWords advertisers, developing expertise in paid acquisition marketing and site analytics.

-  Self-taught basic web development skills (HTML, CSS and Javascript) to specialize in Google Analytics,  and to build internal training tools used by over 400 global peers to resolve more than 2,000 client issues.

Account Strategist

Took personal responsibility for a ground-up redesign of the Institute website using Adobe Photoshop and Cascade CMS.

Managed a team of interns on research and editorial projects.

Wrote, edited, and produced Institute publications, including a 1500+ page primary source fact-book on the Arab-Israeli conflict.

Wrote, edited, and produced academic research on modern history using the arhcvies at the Jimmy Carter Library, the National Archives, and the Library of Congress, as well as the Nixon Library.

Institute for the Study of Modern Israel at Emory University

Research Assistant

Instructed more than 30 students on best practices for taking the SAT and ACT exams, resulting in up to 500 point increases in students' SAT scores, and 3-9 point increases in students' ACT scores.

Continually learned and implemented the most effective tactics for teaching reading comprehension, vocabulary and math test-taking skills to students 15 to 18 years of age.

Appelrouth Tutoring Services

SAT/ACT Tutor

Developed original content for micro-sites used to generate new business for Response Mine Interactive.

Created unique content for cost-per-acquisition websites that provide qualified leads to clients such as The Home Depot. These sites led to a 325% increase in inbound site traffic, hundreds of links and an online revenue increase of more than 1000% over 4 months.

Learned best practices of copywriting  for organic search engine optimization and paid search for engines such as Google, Bing and Yahoo, as well as methods to improve page rank and increase conversion rates.

Michael Blau