San Francisco State University

Growth Strategist - Beauty Content Partnerships at TikTok

Los Angeles, California, United States

TikTok

Growth Strategist - Beauty Content Partnerships

- Manage editorial calendar and production for <a href="http://cherie.com">cherie.com</a>, including planning, commissioning, and writing pieces
-  Create strategy for content distribution in-app, making sure our algorithm is inclusive, diverse, and community-focused
-  Build all relationships with brands on cherie, helping them reach our audience and create 360 promotional plans for their brand 
-  Ideate and execute on 360 marketing campaigns, writing copy and guiding creative production
-  Content programming; highlight and uplift our community through trending topics, Cherie Conversations, exclusive stories, and more

ByteDance

Content Strategist & Editor

- Own content strategy of US/UK/EU websites (<a href="http://dhccare.com">dhccare.com</a>, dhcuk.co.uk, <a href="http://dhcbeauty.com">dhcbeauty.com</a>)
-  Create strategy and content for new website launching Nov 2019
-  Concept editorial stories for monthly and seasonal campaigns used across all channels to support marketing and sales goals
-  Maintain and manage editorial calendar for timely execution of marketing assets 
-  Produce videos, images, copy, and other creative assets with respective team members 
-  Own SEO implementation and keyword focus to support content and campaigns 
-  Manage stories from ideation to execution across web, social, email, and retail
-  Run blog from creating stories to assigning posts to freelance writers (<a href="http://dhccare.com/blog">dhccare.com/blog</a>)

DHC USA Incorporated

Web Content Editor

- Create and maintain new brand voice for brand redesign
-  Craft high-level brand and seasonal campaigns
-  Oversee copywriters, providing guidance and edits for all written content on all channels 
-  Write copy for brand touch points and other big initiatives
-  Develop brand positioning, voice, and naming of upcoming in-house beauty line, Charlotte by Charlotte Russe
-  Work with creative team and other directors to provide the best brand experience possible
-  Strategize, brainstorm, and produce solutions for marketing needs

Charlotte Russe

Editorial Director

- Concept high-level editorial stories that live across in-store and digital assets
- Concept and execute on omni-channel brand campaigns
- Build out brand voice with outside creative agency for fashion line rebranding
- Oversee brand voice via all written copy, internally and externally
- Work closely with creative team & exec team to communicate our story to our customer in the most effortless and joyful way possible
- Write content for a variety of customer-facing assets on multiple channels

Lead Editorial Copywriter

- Part-time) freelance copywriter for luxury hair towel, Aquis 
-  Write and concept brand voice for site redesign 
-  Provide copy and slogans for POP signage and digital assets

AQUIS Hair

PT Freelance Marketing Copywriter

- Concept and write content across digital assets (email, homepage, story pages) 
 -Work with marketing, ecomm, and merchandising to ensure proper conveying of messages
 -Develop and elevate brand voice and tone during website redesign
 -Work closely with design team for a streamlined turnaround of digital assets

e.l.f. Cosmetics

Creative Copywriter

Manage team of 15+ copywriters, manage women's fashion categories, contribute to setting copy guidelines, recognize points of opportunity for pricing, manage product from receipt to publication, partner with various creative departments to ensure quality uploads of product.

The RealReal

Lead Luxury Fashion Copywriter

Write copies and price luxury consignment clothing and accessories to be sold on site. Market analysis and research of current trends, hold strong knowledge of various luxury brands, detail oriented for quality copies.

Luxury Fashion Copywriter

Market analysis and growth projects for business expansion, provide world-class service to buyers and sellers of Zerve.

Zerve

Operations Intern

Contact and close deals with retailers and designers to pilot their merchandise with our app, organize social media campaigns, market research, business analysis.

Stylematic

Business Development Intern

Style customers while providing exceptional service, merchandise and organize sales floor.

Ann Buenaobra