Montclair State University

Manager, Consumer Engagment at IT Cosmetics

Rutherford, New Jersey, United States

IT Cosmetics

Manager, Consumer Engagement

- Lead overall digital first influencer and consumer engagement strategy
-  Lead strategy behind brand advocacy program
-  Identify, grow and maintain strong relationships with influencers, media and makeup artists while building new brand advocates
-  Lead ideation, identification and execution of influencer partnerships across multiple platforms (both paid and earned)
-  Develop partnership, talent, and activation recommendations informed by brand KPIs, industry landscape and consumer insights
-  Craft creative, out of the box, big ideas that connect to brand objectives and 360 plans
-  Track performance results and report ROI through platform analytics
-  Monitor, track and share social trends and insights of new and emerging platforms
-  Lead and run brand social selling program, utilizing field team members, to shift consumers from B&M to e-commerce
-  Lead strategy and run affiliate marketing program that evolved from social selling program
-  Manage multi-million dollar budget

Assistant Manager, Influencer Relations

- Main POC for influencer relations
-  Maintained and updated influencer + traditional media databases (1000+)
-  Tracked traditional press placements in book and Influencer posts + UGC on YouTube, Instagram, Twitter and Facebook
-  Prepared monthly influencer report which included a detailed analysis of total posts, reach, views, and engagement
-  Assisted with monthly ranking reporting
-  Secured earned influencer inclusions on YouTube and Instagram including reviews, press events, giveaways, IG takeovers etc.
-  Identified new media / influencers that were aligned with the brand and business goals
-  Contributed to overall influencer strategy
-  Coordinated and managed large scale mailers
-  Conceived and executed press events - both launch events and industry events with a heavy focus on ROI
-  Compiled post event recaps
-  Managed ongoing relationships with influencers
-  Conducted weekly competitive product analysis
-  Submitted and approved invoices from vendors
-  Coordinated product donations for master classes, seminars, conferences etc.

Coordinator, Influencer Relations

Public Relations Associate

Customer Service Representative

- Greet all guests with enthusiasm
-  Provide knowledgeable service to customers
-  Assist in maintaining merchandise and maintaining cleanliness and organization throughout the store
-  Handle cash and credit transactions
-  Ensure each guest leaves with lasting positive impression

SEPHORA

Cash Wrap

- Buy and place advertisements on network and cable television for Paramount Pictures
-  Analyze delivery to negotiate buys with various networks
-  Communicate regularly with sales representatives from all major networks to ensure proper delivery
-  Manage day, prime and late night inventory
-  Handle billing discrepancies with networks

National Broadcast Assistant

- Shadow segment coordinators and pitch ideas to production teams
-  Research for segments and aid in their development
-  Assist on set during live to tape productions
-  Pick up/purchase props for TV segments
-  Prepare and distribute daily rundown for entire production staff

CBS Television Distribution

The Rachael Ray Show - Production & Script Intern

- Gained experience in producing a field production
-  Conducted Post game Interviews with Athletes
-  Perfected editing skills through creating packages and features

MSG Varsity Network

Production Intern

- Act as liaison between guest and restaurant, providing exemplary customer service
-  Ensure that labor is completed satisfactorily by other service providers
-  Travel between multiple locations as needed
-  Multitask and handle unique situations as they arise
-  Expeditor of food and beverages

Alexia Silver