Alex Serra is an experienced business development professional with a strong background in both conventional and digital channels, operating in large corporations and small to medium enterprises.

His expertise lies in operations, e-commerce, and digital business, having cultivated a comprehensive understanding of various industry sectors and company functions throughout his career.

With a results-oriented approach, Alex excels in devising and executing end-to-end plans tailored to each company's strategy, consistently achieving set objectives.

He values teamwork, recognizing its pivotal role in project development, and emphasizes resilience and effort to overcome obstacles, prioritizing customer satisfaction for goal attainment.

Alex pursued an MBA at IESE (Universidad de Navarra) and holds a degree in Telecommunications Engineering from Universitat Politècnica de Catalunya.

His professional journey includes roles such as Director of Operations and Digital Channel at Magasalfa, Socio-Advisor at Genuinus, Sales Operations and Digital Manager at HaciendasBio, among other significant positions in renowned organizations.