Nova School of Business and Economics

Business Development Digital MKT Team Manager - Portugal & Spain at Younited Credit

Barcelona, Catalonia, Spain

- Team and Process Management;- Development, evaluation and implementation of new Business Models;- Development and implementation of new engagement channels;- Integration and negotiation of new partnerships and empowering of the current ones (B2B);- Responsible for the distribution of commercial leads in Multichannel;- Promotion and implementation of micro-campaigns to specific customer segments;- Monitoring business captured through the provision of business leads;- Reporting on customer segmentation and main KPI’s analysis and evaluation;

Younited Credit

Business Development Digital MKT Team Manager - Portugal & Spain

Category Manager: Non-Food  -  >14 000 products  -  >60 Categories  -  >150 Suppliers.In-Store Analytics (Traffic & CR%); AOV & Basket Mix (Gross Margin); Promo Plan (strategy & in-store execution); Pricing.CRM / Retention & Acquisition Support; Content Management & SEO optimization; Enhance Shopping Experience (UX).Assortment (including Marketplace); Cost Price Optimization (Gross Margin); Availability/OOS + Custom Care; Supplier Income; Promo Plan (strategy & deals + budget).

Ulabox

Trader Non-Food - Commercial & Business Developement

Category Management: Defined product assortment and merchandising structure, executed pricing strategy, and implemented promotional plans.Key Account Management: Managed relationships with Key Accounts, negotiating conditions with new suppliers and improving conditions with existing suppliers regarding prices, promotions, and trade marketing activities. Assortment Management: Product Assortment selection, promotion management and SKU rationalization.Brand Advertising: Responsible for sales and management of trade marketing activities within the category.

Trader Food & Beverages - Commercial & Business Development

Reporting to the Board and Commercial Department the current Business tracking KPIs; Analytical study of internal and external factors; Foreseeing new market and business opportunities.New Categories: extension of the brand portfolio to new segments in the Long-Tail market (organic products; gluten-free products; gourmet; etc).Approaching new partners (local and Market Brands) and empowering sales through sustainable strategic actions.Management of relationships with >150 Suppliers, negotiation of agreements and improvement of conditions.

Commercial & Business Developement Internship

Analyzing the competitors and understanding the real estate market evolution. Also developing new partnerships and marketing strategies.

Miguel Parente