Daniela Lobo is a highly experienced marketing executive with over 20 years of proven track record in high-tech and consumer packaged goods industries. Her impressive resume includes managing well-known brands such as Nokia, Coca-Cola Light, Kodak, Dentyne, and Halls, with revenues ranging from $80MM to $4B. Throughout her career, she has consistently delivered profit, market share, and brand equity growth. Daniela is a natural leader, having directed 16+ staff members across departments and managed advertising, online & promotional budgets of U$60MM. Her fluency in Spanish, French, Portuguese, and English has allowed her to work effectively in many countries and collaborate with global teams. Daniela has an MBA from Kellogg School of Management and is a member of the Institute for Real Growth Class of 2020.

Daniela's specialties include Online Marketing, Advertising, Media, Innovation, Channel Knowledge, Organizational Leadership, and Change, making her a well-rounded and versatile marketing professional. She has worked for many reputable organizations such as Johnson & Johnson, Crayola, SapientNitro, Nokia, Eastman Kodak, Pfizer, Warner Lambert Consumer products, and The Coca-Cola Company. Daniela's career journey began with an Associate Brand Manager role at Coca-Cola, where she quickly rose to the level of Marketing Director Multimedia Business Group at Nokia. She then took on senior roles at Nokia, Eastman Kodak, Pfizer, and Warner Lambert before moving to SapientNitro as their Digital Marketing Strategy Director. In her current role, Daniela is the Global Brand and Digital Marketing Director at Johnson & Johnson.