Joaquim Alvarez is a luminary figure in digital innovation, strategy, and transformation. With a background in telecommunication engineering and software development, Joaquim has been key in making Barcelona the most wired city in the world. He is a Digital Business Strategist for the Barcelona City Council, where he is leading the development of a self-sustainable mobile ecosystem, among other initiatives. Joaquim has vast experience in international project management, public-private partnerships, business development, and design thinking. He is the mastermind behind Apps4Bcn, a program aimed at creating and promoting innovative mobile technology solutions that enhance people's quality of life. Joaquim also has experience in eGovernment, eHealth, sales, and account management, and working with major events. His passion lies in using technology to improve people's well-being.