James Pappas is a seasoned ecommerce professional with a passion for marketing and people development. He has over 17 years of experience spanning various verticals and businesses, ranging from startups to heritage brands. He has expertise in B2C and B2B trade, digital commerce, and creating a seamless consumer experience across physical and digital touchpoints. His team obsesses over marketing, on-site usability, channel attribution, customer data management, digital merchandising, and omni-channel commerce. James has a degree in philosophy from Purdue University and an MBA from Elon University. He currently serves as the Director of E-commerce at Kontoor Brands, Inc, and has previously held leadership positions at JL Hufford Discover Gourmet and Extended Stay Hotels.