Rick E. Wittenbraker is a highly accomplished marketing professional, passionate about entrepreneurship, innovation, and environmental conservation. Rick holds a BA in Spanish from The University of Texas at Austin and a Diploma in Spanish Studies from Universidad de Salamanca. He also holds a Certificate in Financial Analysis from New York University.

Throughout his career, Rick held senior positions in various companies, including Howler Brothers, where he is currently the CMO. He was previously the VP of Marketing at YETI Coolers and served as CEO and Founder of BlueLine Strategies. He was also the COO and Vice President of Sales at Patton Medical Devices, a former International Commodities Trader at Metelmann Trading, Inc. a division of Neumann Kaffee Gruppe, and a former Assistant Vice President-International at Crown Group, Inc.

Rick is an active member of his community, having served as a Member at NextGen Angels, General Partner at Stage One Capital, and Ambassador at Texas Parks and Wildlife Foundation. He was also the Vice President and Treasurer at Club Deportivo Luis Angel Firpo ("Firpo") and a Mentor at SKU.

One of Rick's most remarkable achievements is his contribution to YETI Coolers' growth, leading the company's marketing efforts, and playing a pivotal role in taking the brand from a small regional player to a national powerhouse. Rick is an expert in strategic marketing, business development, and sales operations. He speaks proficient Spanish and has a deep understanding of international business.