Trinity University

MIT Sloan Executive Education

Director, Client Strategy at TruStar Marketing

Nashville, Tennessee, United States

At TruStar Marketing we fuse the art of the brand with the science of analytical marketing to drive sales and ROI for our clients. We employ a flexible and proactive team approach that meets your company where you are and can fill needs in as many or as few roles as desired, from launching a full rebrand to building a detailed lead-gen funnel for a highly specific market. We measure our success based on how you measure yours.•	Plan, sell, and manage strategy for paid media campaigns, including tracking, Data Studio reporting, and creative•	Coordinate, train, and grow account strategy team and client business across paid social, paid search, SEO, web design, and traditional media service lines•	Design and test processes for scalable, replicable success across service lines including winning media, creative, and reporting strategies•	Continue to support paid digital team build out and training including Facebook/Instagram campaign set up and best practices as well as OTT planning and buying

TruStar Marketing

Director, Client Strategy

- Quickly spin up paid social media campaigns for lead-gen, registration, and voter turnout utilizing ongoing testing methodology to drive lower CPAs across voter segments• Worked with a team of experts to roll up campaign digital media usage findings report for the 2018 election cycle, featured in NYT: “Digital Hype Aside, Report Says Political Campaigns Are Mostly Analog Affairs”• Contributed to design, implementation, and findings of a vote by mail registration project that was able to show stat sig marginal improvement in registration for test group vs control in PAProjects:- Pennsylvania Vote by Mail Acquisition Campaign - 2020- Virginia Senate Democratic Caucus - 2019- 2018 Elections Postmortem Data Analysis Team- Florida Democratic Party - 2018- Tracye Polson for Florida - 2018

Tech for Campaigns

Digital Marketing Manager (Volunteer)

Creative Manager  -  Digital Lead

Develop lesson plans and conduct classes in English and Spanish for Spanish secondary school students

IES Profesor Maximo Trueba

ESL Teacher

- Researched, designed, and launched the digital marketing branch of BTYcreative •	Designed, implemented, and measured campaigns on Facebook, LinkedIn, Google, Waze, individual news sites, Pandora, and over the top streaming services•	Coordinated the digital launch of a new high-speed ISP in 10 markets outside of San Antonio. Developed targeted Facebook and Google campaigns that now serve as the company’s primary sales funnel, with plans for brick and mortar storefronts abandoned

BTYcreative

Digital Brand Manager

- Created the brand story for in-store signage, printed collateral, and web copy for a new eye glasses brand launched in Atlanta to great initial success•	Measured focus groups and participated in a rebranding effort for the largest chain of emergency clinics spanning the San Antonio and Austin markets

Brand Manager

Produce and edit high quality marketing and informational content for Message Methodology clients.Work with clients of message methodology to create affordable and effective web design and SEO solutions that work for their business.

Kevin Reynolds