University of Southern California

Tel Aviv University

Marketing Manager at TheWrap

Los Angeles, California, United States

TheWrap

Marketing Manager

Management 360

Executive Assistant

I joined the Mixer team in May to build a month by month strategy for new user acquisition, native marketing campaigns and lead business development & partner relationships. Since launch, Mixer has acquired an active user base of 2,000 users in Los Angeles, with a steady growth rate since that time. The product is currently undergoing a redesign update that will be released the first week of January, with a new roll-out plan that will generate thousands of downloads by the end of the month.

Mixer - Match Before You Go Out

Co-Founder & Chief Marketing Officer

Hired by Interscope Records as the video director for Cozz's song "Tabs" (Dreamville Records). Conceptualized, storyboarded, pitched and produced the video on a $15,000 budget. "Tabs" premiered on MTV and ran on the network for 4.5 months. The video has also generated nearly 500,000 online views.

Interscope Records

Video Director

Built an analysis & go-to-market strategy for how Starbucks can gear its point of sale in the grocery aisle experience to the incoming millennial market who will have significant purchasing power in the next 5-10 years.

Starbucks

New Channel Development Intern

Snag is a mobile-first web browser that allows users to seamlessly discover, save and share their favorite content from the web directly with their friends. I created the concept for Snag in 2013, building the early-stage prototype, assembling together a team of designers and engineers, and launching the product. The product has undergone multiple stages of development, and is currently being polished for an early January release.

Snag

I have been working as a freelance hire/intern for <a href="http://TheWrap.com">TheWrap.com</a> for several years, spanning multiple projects on various teams/departments. Most recently I organized and conducted multiple focus groups, and produced and packaged video assets that were used to sell the developing CollegeWrap program and women's "Be" conference. Before that I was a research intern for the "WrapWire" channel, a new-media bridge for print newspapers and digital platforms.

Business Development Intern

As the second assistant I shadowed meetings, phone calls, ran errands and other assorted responsibilities for high profile CEO Peter Guber. I conducted research for developing stadium renovations for recently acquired sports organization the Los Angeles Dodgers (i.e. professional sporting mascots and recovering sports memorabilia)

Jeremy Memmi